(Mobile book) Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Volume 2
♥ Matt Haig ♥
#1047590 in eBooks 2011-05-03 2011-05-03File Name: B0054J31KI
0 of 0 people found the following review helpful. Good brand history lessonBy Michael Rodney OgleOverall a good read and makes a good reference for many brands across many industries. Keep it close as you dicide what to do with your own brand.0 of 0 people found the following review helpful. only for big companiesBy Customerwaffle on about obvious things....alll mistakes made are for big companies that can mostly pull themselves out of the sh** ...yes there were some cases stated on individuaWhat do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognized for are all those branded products they've launched that have bombed - spectacularly and at great cost.Brand Failures takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading.He describes the brands ... [PDF.ft32] Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Volume 2 Rating: 3.77 (501 Votes)
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You can specify the type of files you want, for your device.Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time: Volume 2 | Matt Haig.Not only was the story interesting, engaging and relatable, it also teaches lessons.
