[Download pdf] Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
♥ Frederick Newell ♥
#2747434 in eBooks 2000-03-14 2000-03-14File Name: B000FA5LWW
3 of 4 people found the following review helpful. For everyone in .com this is a MUST read!By A CustomerHaving lived through a .com start up, I thoroughly enjoyed this book as it explains how to be a successful one! Everyone who is involved with a .com this should be a must read.18 of 22 people found the following review helpful. Two Thumbs UpBy A CustomerI start a lot of business books and am rarely compelled to finish them. But this was different. Very, very well-written with excellent case s.com A few years ago, everybody with a product to sell got a dose of the same religion. In marketing circles, it's called customer relationship management, or CRM. In your house, it's probably called "How the hell did I end up with all these plastic cards in my wallet?" Your grocery store offersStrategies to build rock-solid customer loyalty in the age of E-commerce. Online retailers like Amazon.com and e-Bay are changing the face of shoppingshy;shy;much as malls did in the 1970sshy;shy;and companies must master new rules to keep customers coming back. Loyalty.com shows companies how to shift their focus from impersonal database marketing to true customer relationship management (CRM), blending CRM and Web strategies to outline a program for lasting customer relationships. Case studie... [PDF.qg01] Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing Rating: 3.70 (591 Votes)
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