(Download) Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
♥ Gerald Zaltman, Lindsay H. Zaltman ♥
#857274 in eBooks 2008-05-06 2008-05-06File Name: B004OEIQ54
0 of 0 people found the following review helpful. The 7 deep metaphors are metaphors so not truly "deep" by definition. "Resource" is one two many its essence is control. ThereBy robyn wishartThe 7 "deep metaphors" are subject metaphors so not truly "deep" by definition. "Resource" is at its essence "control". There is no cognitive neuroscience in the book of any practical purpose. I choose this rank because classifying what people say into 7 categories does little or nothing to assist in theWhy do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.Marketing Metaphoria reveals the powerful unconscious viewing lenses--called "deep metaphors"-- that s... [PDF.eh16] Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers Rating: 4.57 (449 Votes)
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