[Mobile ebook] Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (Jossey-Bass Nonprofit Public Management Series)
♥ Neil G. Kotler, Philip Kotler ♥
#2148897 in eBooks 2007-12-10 2007-12-10File Name: B002CJMVRC
0 of 0 people found the following review helpful. the bible of museum marketingBy mchthis really is the bible of museum marketing...now in a new edition with sections on social media. So everyone who works in membership, visitor services, or actual marketing ought to have this on their desk shelf. That said, tailors should stick to their last. I am a fundraiser, and I found the sections on fundraising and capital campaigns distinctly un-even....hence the 4 stars. There are much better books"This book is both a resource for and a challenge to the museum profession. Its clear and objective treatment of strategy and marketing should help not-for-profits compete more effectively while its recognition of the primacy of museums' permanent collections both respects and helps clarify the esMuseum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-driven museums. The book is not about selling widgets; it's about building museum audiences and strengthening institutions. - Robert P. Bergman, director, The Cleveland Museum of Art In a long-awaited answer of one of museum's most pressing challenges, N... [PDF.fi95] Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (Jossey-Bass Nonprofit Public Management Series) Rating: 4.81 (573 Votes)
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You can specify the type of files you want, for your gadget.Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (Jossey-Bass Nonprofit Public Management Series) | Neil G. Kotler, Philip Kotler.Not only was the story interesting, engaging and relatable, it also teaches lessons.
