[FREE] Take Their Breath Away: How Imaginative Service Creates Devoted Customers
·•●- Chip R. Bell, John R. Patterson ·•●-
#1757001 in eBooks 2009-04-22 2009-04-22File Name: B00283PQGA
1 of 1 people found the following review helpful. It's All About StrategyBy Jim EstillI recently read Take Their Breath Away: How Imaginative Service Creates Devoted Customers by Chip R. Bell and John R. Patterson.This is a book with a number of short stories about highly successful companies that have been imaginative in their customer service to create a major differentiation.The book starts with twelve different strategies that can take people's breath away.1. Animation2. Reinvention3. DecorFrom the Inside FlapUnless you have a patent on the rocket car or the secret formula for chewing gum that makes you smarter, you probably haven't cornered the market on the products or services you provide. In fact, no matter what kind of product or service you sell, there's probably someone else tPraise for Take Their Breath Away "Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring." mdash;Seth Godin, author of Purple Cow and Tribes "Take Their Breath Away shows how legendary customer service delivery can win and keep devoted customers for life. I LUV this fantastic book." mdash;Colleen Barrett, President Emeritus, Southwest Airlines Company... [PDF.fc81] Take Their Breath Away: How Imaginative Service Creates Devoted Customers Rating: 3.77 (668 Votes)
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You easily download any file type for your device.Take Their Breath Away: How Imaginative Service Creates Devoted Customers | Chip R. Bell, John R. Patterson. Which are the reasons I like to read books. Great story by a great author.
