[Download free ebook] Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work






#986312 in eBooks 2007-12-01 2007-12-01File Name: B0023ZLMFM

0 of 0 people found the following review helpful. Absolutely essential book if you are developing new products, ...By BLTAbsolutely essential book if you are developing new products, services or marketing campaigns. The book provides a step-by-step, practical process for doing so.0 of 0 people found the following review helpful. Good book.By nanookdazaMy 15 year old wants to be an inventor and ever since he got the book, he can't put it down.0 of 0 people found the following review helpful. LiThe first 84 pages harpoon the prevalent processes (including brainstorming, focus groups and quantitative consumer research) for generating new ideas that bring new products to market. Rightly so - 9 out of 10 new products fail. With a consistent 90 percent failure rate, you'd hope the "thin#NAME?


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