#3211269 in eBooks 2006-12-28 2006-12-28File Name: B001E5SNBI
0 of 0 people found the following review helpful. Mini-Case Studies of Ingenious MarketingBy Robert MorrisThis is one of three anthologies of articles that first appeared in BusinessWeek magazine, the others focusing on strategy and leadership. The appeal and value of the material will obviously be determined by each reader's own interests. The same is true of other series, notably "Harvard Business Review on...." I really appreciate having these collections of articles because (a) I may not haAbout the AuthorBusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website,Learn the Plays Make Your Move Build an IKEA-style global brand the way Ingvar Kamprad does Use Hans Straberg's tactics at Electrolux to sweep in profits Bank on thinking locally like Citigroup's Steven Freiberg Keep your company tuned in the way Judy McGrath does at MTV And get in the game with the Monday Morning strategies and inside plays of the world's top business champions. BusinessWeek Power Plays Leadership Power Plays Strategy Power Plays Game On. Visit businessweek.com/powerplays [PDF.ip72] Marketing Power Plays Rating: 3.79 (531 Votes)
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You can specify the type of files you want, for your device.Marketing Power Plays | BusinessWeek. A good, fresh read, highly recommended.
