[Online library] Built for Use: Driving Profitability Through the User Experience






#2048020 in eBooks 2002-03-22 2002-03-22File Name: B000QCS9C8

0 of 0 people found the following review helpful. What's In It For Me?By Teresa EsserBefore reading Built for Use, I had no idea how corporations measured the success or failure of an expensive Web site. I knew there was more to online shopping than grammatical sentences and attractive graphics, but I was clueless about how I could ensure that the Web site I was developing would not become an object of ridicule.Built for Use introduced me to the things that professional Web usability experts aFrom the Back CoverThe big winners in the Ebusiness arena are those who practice customer-centric design. More than simply a matter of jazzy graphics, customer-centric design is about earning the trust and loyalty of a dedicated customer base by making the quality of the user experience the centerpThe first practical guide to linking business strategy with the art and science of user experience and online design It has becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design, until Built For Use, there were none that focused on user experience from the corporate strategist's and marketing manager's perspectives. Drawing upo...


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You can specify the type of files you want, for your device.Built for Use: Driving Profitability Through the User Experience   |  Karen Donoghue.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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