(Mobile library) I Sent You a Letter... Did You Reply?: True Tales of a Junk Mail Whiz
• Henry Cowen •
#3109165 in eBooks 2002-01-21 2006-07-06File Name: B000PY4MHS
0 of 0 people found the following review helpful. This is fabulous!By BruceThe writer, Henry Cowen is brilliant.The history of Sweepstakes junk mail is mesmerizing.A must read for marketing executives.Oh - and is it funny too.1 of 1 people found the following review helpful. You should add this to your direct response libraryBy Bernie L. MalonsonIf you are a student of direct response advertising and marketing and you learn well from stories, then Mr. Cowen's memoir is a great read.If on the oAbout the AuthorHenry Cowen has been receiving recognition of his abilities for a long time, beginning in 1952, when the Des Moines Junior Chamber of Commerce named him "Young Man of the Year." That was the start. He says he has lost track of some later awards, but here are a few he remembers. InThis is the true story of a young man from New York who found fame and fortune in America's Midwest, working at a job (creating junk mail) that nobody else wanted. For 60 years he has advised companies and nonprofit fundraisers on how to use the mail to sell their products and services to millions of people. His name is Henry C. Cowen, and he is the whiz who has probably already touched your life, even though you may never have heard of him. For about half of Cowen's working years, two of th... [PDF.es69] I Sent You a Letter... Did You Reply?: True Tales of a Junk Mail Whiz Rating: 4.68 (507 Votes)
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You can specify the type of files you want, for your gadget.I Sent You a Letter... Did You Reply?: True Tales of a Junk Mail Whiz | Henry Cowen. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
