(Get free) Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
❀ Keiko Tanaka ❀
#3031988 in eBooks 2005-07-05 2005-07-05File Name: B000OI0GRK
`... this study illustrates the new perspectives that relevance theory may open (or at least may help to rediscover) in the area of advertising language. At the same time it offers a useful comparison between Japanese and British advertising, showing that there are a number of differences, but thKeiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising.... [PDF.ub89] Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan Rating: 3.80 (750 Votes)
Advertising Language: A Pragmatic Keiko Tanaka pdf Advertising Language: A Pragmatic Keiko Tanaka pdf download Advertising Language: A Pragmatic Keiko Tanaka audiobook Advertising Language: A Pragmatic Keiko Tanaka summary Advertising Language: A Pragmatic Keiko Tanaka textbooks Advertising Language: A Pragmatic Keiko Tanaka Free
You easily download any file type for your gadget.Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan | Keiko Tanaka.Not only was the story interesting, engaging and relatable, it also teaches lessons.
