#2320352 in eBooks 2016-07-15 2016-07-15File Name: B01IHQ2VNW
About the AuthorKarine Charrynbsp;is Professor of Marketing at the Catholic University of Louvain-Mons (Belgium). Her research focuses on consumer behaviour ndash; and namely children as consumers ndash; as well as persuasion mechanisms in marketing and health prevention communications. Kristof CoMarketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to pract... [PDF.xu38] Marketing Research with IBMreg; SPSS Statistics: A Practical Guide Rating: 3.96 (727 Votes)
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