[DOWNLOAD] Investigacioacute;n de mercados. Un enfoque gerencial (Spanish Edition)






#1597623 in eBooks 2016-06-01 2016-06-01File Name: B01GRK25Z4

0 of 0 people found the following review helpful. A Friendly User and dynamic texbook .By KarenThe content of this book is weel written, and very useful if you really want to know which are the clues and hits to start a feasible market research.La investigacioacute;n de mercados es el proceso de recopilacioacute;n, procesamiento y anaacute;lisis de datos e informacioacute;n, respecto a temas relacionados con el mercadeo. En este sentido el contenido de este libro se adapta a la propia definicioacute;n sobre investigacioacute;n de mercados. Los primeros capiacute;tulos estaacute;n enfocados hacia el esclarecimiento de la situacioacute;n de mercado que inquieta a una empresa, continuando con el disentilde;o de la investigacioacute;n, us...


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