(Online library) Crisis Management in the Age of Social Media (Public Relationa Collection)
• Louis Capozzi •
#1803714 in eBooks 2013-07-02 2013-07-02File Name: B0149MCBPG
About the AuthorNew York, NY; Adjunct professor; NYUSocial media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an ldquo;instant crisisrdquo;mdash;an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the m... [PDF.xv72] Crisis Management in the Age of Social Media (Public Relationa Collection) Rating: 4.93 (746 Votes)
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You easily download any file type for your device.Crisis Management in the Age of Social Media (Public Relationa Collection) | Louis Capozzi. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.