(Free and download) Handbook of Services Marketing and Management
♛ From SAGE Publications, Inc ♛
#2687845 in eBooks 1999-11-19 2014-01-17File Name: B00YFR6REW
0 of 0 people found the following review helpful. Five StarsBy W CExcellent" This new handbook provides a wealth of stimulating ideas and guidelines for improving the quality and effectiveness of service offerings." nbsp;" This Handbook contains an impressive collection of cutting-edge contributions that should be of keen interest to service researchers and practitionersThe Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics. [PDF.pr59] Handbook of Services Marketing and Management Rating: 3.70 (578 Votes)
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You easily download any file type for your device.Handbook of Services Marketing and Management | From SAGE Publications, Inc. A good, fresh read, highly recommended.
