(Read and download) Principles of Marketing (For Delhi University, Sem.III)






#2984476 in eBooks 2016-05-05File Name: B00UN5L6Q4

Principles of Marketing is a curriculum-driven text. It is designed to cater to the knowledge-and- examination needs of BCom (Hons.) students of Semester-III of the Three-Year Undergraduate Course of the University of Delhi. It is a reader-friendly, unique and unrivalled compendium of modern marketing.KEY FEATURESbull; Provides exhaustive coverage of all topics in the syllabusbull; Uses analytical framework to explain complexities of marketing issuesbull; Includes study aids such as Flow Charts...


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