(Download) The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions
❀ Robert F. Lusch, Stephen L. Vargo ❀
#1813045 in eBooks 2014-12-18 2014-12-18File Name: B00R6BG2EY
2 of 2 people found the following review helpful. Do not sell the drill. Sell the hole the customer will make with the drill!By Robert W.In advertising one of the long held axioms is "Don't sell the drill. Sell the hole the customer will make with the drill." This book present the conceptual truth behind that wisdom. Of course, this is a gross oversimplification of what's presented.The tremendous implications Service Dominant Logic on marketing strategy, branding, competition and many other asExpanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual servi... [PDF.yb72] The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions Rating: 3.57 (517 Votes)
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You easily download any file type for your gadget.The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions | Robert F. Lusch, Stephen L. Vargo. Which are the reasons I like to read books. Great story by a great author.
