#271220 in eBooks 2014-10-31 2014-10-31File Name: B00P4H8FO2
The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, "big data," return-on-investment, and the need for global growth. Learn from these extraordinary individuals who are reinventing contemporary concepts of mar... [PDF.qv70] The Reinvention of Marketing Rating: 4.58 (757 Votes)
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