#1081306 in eBooks 2015-04-14 2015-05-09File Name: B00SV4DVNU
For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.--Dan MetcalfeThe fields of behaviour change are at a crossroads. Do we contiLecturers/Instructors - Request a free digital inspection copynbsp;here.'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.rsquo;nbsp;Dan Metcalfe, Deputy Director - Marketing, Public Health England, UKStrategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to s... [PDF.iw40] Strategic Social Marketing Rating: 4.85 (486 Votes)
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