[Download free pdf] Brandjack: How your reputation is at risk from brand pirates and what to do about it
·•●- Q. Langley ·•●-
#2927962 in eBooks 2016-04-30 2016-04-30File Name: B00K5NHSPM
1 of 1 people found the following review helpful. If you care about corporate/brand image, Brandjack is a must-read.By Gordon LandwirthBrandjack is a must-read (and enjoyable read) for any professional involved in corporate/brand image strategy and management, from CEOs and other senior managers to everyone in P.R. and marketing. It is also a very interesting and entertaining read for anyone else interested in image strategy, social media, and corporate and consumer communications generally. La'Brandjack is a book whose time has come. Thanks to Quentin's exhaustive research and insightful analysis, the book you're holding now is the one source you need to protect what is likely the most valuable asset you own in the digital age your brand. Read Brandjack and you'll be ahead of the curveContaining 90+ case studies including BP, Beyonceacute;, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates. [PDF.qh61] Brandjack: How your reputation is at risk from brand pirates and what to do about it Rating: 4.90 (621 Votes)
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You can specify the type of files you want, for your device.Brandjack: How your reputation is at risk from brand pirates and what to do about it | Q. Langley. Which are the reasons I like to read books. Great story by a great author.
