[Mobile pdf] Ongoing Crisis Communication: Planning, Managing, and Responding






#393945 in eBooks 2014-01-21 2014-03-19File Name: B00JFC3XTE

1 of 1 people found the following review helpful. Five StarsBy KiwanaSimple but effective Coombs does a good job of describing crisis communication2 of 3 people found the following review helpful. Informative, but Redundant.By Haytham A.So far, the book is highly repetitive, making it a somewhat dense read. That is not to day that it isn't informative. However, it that may be more beneficial to someone who is new to or hasn't read much about the field of communications.1 of 2 people found the fAbout the AuthorW. Timothy Coombs (PhD, Public Affairs and Issues Management, Purdue University) is a professor in the Nicholson School of Communication at the University of Central Florida. His books include Applied Crisis Communication and Crisis Management: Cases and Exercises, Code Red in the BOngoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new...


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