#701268 in eBooks 2013-08-15 2013-08-15File Name: B00EKN8S98
Leveraging Brands in Sport Business represents an important milestone in the sport marketing literature. This book provides welcome academic treatment to a term now ubiquitous, and therefore both used and abused in marketing parlance. Pritchard and Stinson have done an admirable job assembling a tThis edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as lsquo;real-worldrsquo; applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic ins... [PDF.vi24] Leveraging Brands in Sport Business Rating: 4.65 (671 Votes)
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You easily download any file type for your device.Leveraging Brands in Sport Business | From Routledge. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
