#3546372 in eBooks 2010-12-09 2010-12-09File Name: B00A7LN8W4
"This well-written, empirically grounded collection should be seen as the beginning of a conversation about the relationship between the market and marketing practice, and provides scholars in marketing and beyond with much intellectual food for thought....essential reading for postgraduate studenThe historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.This interdisciplinary book brings togeth... [PDF.mv73] Reconnecting Marketing to Markets Rating: 4.72 (505 Votes)
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