(Get free) Global Sport Marketing: Contemporary Issues and Practice (Routledge Research in Sport Business and Management)
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#1290838 in eBooks 2012-06-14 2012-06-14File Name: B008BTVNIA
About the AuthorMichel Desbordes is Professor at the University of Paris Sud 11, France, and Associate Professor at the ISC school of management (Paris, France). He is a specialist in sports marketing, and his research focuses on the management of sport events, sports sponsorship and marketing applGlobalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.The book surveys current trends, issues and best practice in internati... [PDF.wv16] Global Sport Marketing: Contemporary Issues and Practice (Routledge Research in Sport Business and Management) Rating: 4.63 (463 Votes)
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