[Free download] Sport Marketing (Active Learning in Sport Series)
✿ Paul Blakey ✿
#2508040 in eBooks 2011-07-13 2011-07-13File Name: B005CH008S
About the AuthorPaul joined the Division of Sport Development, Management and Coaching at Northumbria University in September 2005 after lecturing on Sport and Leisure Management programmes at the University of Chester for the previous ten years. His PhD thesis, from the University of Manchester, fThis is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challen... [PDF.ob56] Sport Marketing (Active Learning in Sport Series) Rating: 4.99 (642 Votes)
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