(Mobile library) The SAGE Handbook of Marketing Theory
♛ Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski ♛
#1107010 in eBooks 2009-12-30 2014-06-15File Name: B00KSF7TJ2
0 of 0 people found the following review helpful. kindle edition reviewBy CristianThis review is about the kindle edition. The book is good, but the kindle edition adds little value over a PDF, you won't have x-ray nor the ability to adjust the text to the screen size. 's "print replica" ebooks are nothing more than a protected PDF that you won't be able to read with other applications."This panoramic and provocative account of explanation and understanding in marketing will engage the academic audience without discouraging managerial readers. The authors balance inquiry into historical precedent and contemporary context to very practical effect. This volume is long overdue, andBringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers... [PDF.yv07] The SAGE Handbook of Marketing Theory Rating: 3.71 (537 Votes)
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