(Read ebook) The Connected Customer: The Changing Nature of Consumer and Business Markets






#3423706 in eBooks 2011-01-19 2011-01-19File Name: B004QM9V6C

In todayrsquo;s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld).nbsp;Consumers are also increasingly connected with brands and seek t...


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