[Free read ebook] Spanning Silos: The New CMO Imperative
♛ David A. Aaker ♛
#1249435 in eBooks 2008-10-21 2008-10-21File Name: B004OEIQ36
0 of 0 people found the following review helpful. A solution looking for a problemBy JackalThis is not a very good book because the author has a solution (Chief Marketing Officers) looking for a problem (lack of synergies). It should be the other way around. My guess it that the author is doing consulting to marketing people and would like to extend his offering. So he writes a book pushing the marketing managers into being responsible for synergies. Since synergies on the revenue side are elusAbout the AuthorDavid A. Aaker is Vice-Chairman of Prophet, a branding, marketing, and innovation consultancy, and has published more that one hundred articles and fourteen books, including Brand Portfolio Strategy, Brand Leadership, Strategic Marketing Management (8th edition), Building Strong BraPowerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes--all of which can threaten a company's survival.As David Aaker shows in Spanning Silos, the unfettered decentralization that produces silos is no longer feasible in today's marketplace. It's up to chief marketing officers to break down silo walls to foster co... [PDF.xp73] Spanning Silos: The New CMO Imperative Rating: 3.56 (498 Votes)
Spanning Silos: The New David A. Aaker epub Spanning Silos: The New David A. Aaker pdf download Spanning Silos: The New David A. Aaker audiobook Spanning Silos: The New David A. Aaker review Spanning Silos: The New David A. Aaker summary Spanning Silos: The New David A. Aaker textbooks
You can specify the type of files you want, for your gadget.Spanning Silos: The New CMO Imperative | David A. Aaker. A good, fresh read, highly recommended.
