(Mobile library) Zara: An analysis of market-orientated supply chain management in the retail fashion industry






#2010205 in eBooks 2009-08-20 2009-08-20File Name: B007GH376EPDF # 1

Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a companyrsquo;s success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Disentilde;o Textil (Inditex) Group, which has widely been ack...


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