(Get free) Innovation: Driving Product, Process, and Market Change (The MIT Sloan Management Review Series)
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#2204373 in eBooks 2008-03-11 2008-03-11File Name: B000VSMDLU
2 of 2 people found the following review helpful. A useful collection of articlesBy Bill GodfreyThis is an edited collection of articles originally published in the MITSloan Management Review, mostly between 2000 and 2002, but with one from 1993. As the title implies, they are mostly concerned with innovations in product range, process and markets, but some touch on culture and there is substantial discussion of strategic partnerships and mergers. The focus is on managed sustaining innovation ("We have found that the ideas contained in Innovation help us enormously to develop strategies and tactics to achieve innovation and change. Authors such as James Utterback, Brian Quinn, and Edward Roberts are feeding us the concepts and tools that we translate into our next generation product andInnovation represents the most important articles on the topic of innovation and features contributions from some of the world's top experts including Jordan J. Baruch, John Seely Brown, Anil Khurana, Constantinos Markides, Marc H. Meyer, Michael E. Porter, James Brian Quinn, Edward B. Roberts, Stephen R. Rosenthal, Harbir Singh, Robert I. Sutton, Karl Ulrich, James M. Utterback, Eric A. von Hippel, and others. [PDF.va88] Innovation: Driving Product, Process, and Market Change (The MIT Sloan Management Review Series) Rating: 3.63 (402 Votes)
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