[Free and download] Treasure Hunt: Inside the Mind of the New Consumer
♥ Michael J. Silverstein, John Butman ♥
#1881850 in eBooks 2006-05-04 2006-05-04File Name: B000Q9J0QU
0 of 0 people found the following review helpful. You won't have to hunt for treasure in Treasure HuntBy LaceyTreasure Hunt is a very informative and interesting book about the new consumer mindset. It is essentially the second half to Trading Up, but it is not essential to read Trading Up first. The book focuses on the bifurcation of the consumer market: consumers are "trading up" and buying more expensive products in some areas (such as electronics) and "trading down" and buying low-cost proFrom Publishers WeeklyIn their bestselling Trading Up, Silverstein and Neil Fiske explained why people are willing to spend beyond their means for certain premium goods. But that's only half the story: as middle-class customers splurge on lingerie and appliances, they're bargain-hunting for everythThe essential follow-up to thenbsp;BusinessWeeknbsp;bestsellernbsp;Trading UpA BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer?Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the sto... [PDF.pe31] Treasure Hunt: Inside the Mind of the New Consumer Rating: 4.80 (718 Votes)
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You easily download any file type for your device.Treasure Hunt: Inside the Mind of the New Consumer | Michael J. Silverstein, John Butman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
