[DOWNLOAD] Collaborative Customer Relationship Management: Taking CRM to the Next Level
♥ From Springer ♥
#3192694 in eBooks 2012-11-07 2012-11-07File Name: B000PY41MY
1 of 2 people found the following review helpful. Harvard Editors Are Taking CRM To a New LevelBy A CustomerGreat Book, great value. It really seems Harvard is catching up with Wharton, Kellog and other marketing champions in the academic area. This book is outstanding; it links theory and business life nicely - the case studies do their work...You can read about the newest developments in the CRM field (mass customization, collaborative customer relationship management and category management,From the reviews: "This is a book that offers much educational benefit to practitioners and academics alike. hellip; Collaborative Customer Relationship Management consists of six parts and 13 chapters, each contributed by experts hellip; . is full of detailed information on customer relationshipDriven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts fr... [PDF.uw55] Collaborative Customer Relationship Management: Taking CRM to the Next Level Rating: 3.57 (609 Votes)
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You can specify the type of files you want, for your gadget.Collaborative Customer Relationship Management: Taking CRM to the Next Level | From Springer. I was recommended this book by a dear friend of mine.
