[Download] Marketing the e-Business (Routledge eBusiness)
❀ Charles Dennis ❀
#2652201 in eBooks 2003-09-02 2003-09-02File Name: B000PLXE3O
'Marketing the e-Business can be recommended. [It] has a sound structure, clear content and a good range of learning features including case studies.' - Dave Chaffey, Times Higher Education SupplementAbout the AuthorLisa Harris is Lecturer in Marketing, and the founder of the e-Commerce Research GSince the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:*Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digit... [PDF.xu96] Marketing the e-Business (Routledge eBusiness) Rating: 3.70 (649 Votes)
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You can specify the type of files you want, for your gadget.Marketing the e-Business (Routledge eBusiness) | Charles Dennis. I really enjoyed this book and have already told so many people about it!
