[Library ebook] Simplicity Marketing: End Brand Complexity, Clutter, and Confusion
✿ Steven M. Cristol, Peter Sealey ✿
#1988319 in eBooks 2001-03-11 2001-03-11File Name: B000FC0UDA
4 of 4 people found the following review helpful. Innovative MarketingBy Brandon HullAn excellent resource for anyone deeply interested in marketing, considering a new business model, or developing a new product.Finally, marketing professionals who will intelligently embrace and (with ease) outline "repackaging" and "replenishing" strategies. These sections made the book worth the price for me.The only drawback(s) with the book (though I gave it a full 5 stars), are the case studies. Too many oFrom Publishers WeeklyIn an age when Crest toothpaste comes in 45 varieties, consumers long for companies that make life easier by reducing choices, claim Cristol, a marketing consultant, and Sealey, a former global marketing director at Coca-Cola. Playing off the four "P"s (product, price, promotiFor more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of mar... [PDF.pi14] Simplicity Marketing: End Brand Complexity, Clutter, and Confusion Rating: 3.61 (636 Votes)
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