(Mobile library) Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty






#2324630 in eBooks 2010-06-07 2010-06-07File Name: B000MAHCCM

0 of 0 people found the following review helpful. Dan Stiff Knows His Stuff!!!By Rae RingDirect To The Point ... The Stuff Everyone In Sales Needs To Know!!!Four Years Of College In ONE BOOK!!!Thank You Dan!!!3 of 4 people found the following review helpful. Sell the Brand First Helps Focus SalespeopleBy Jacques LeFevreSell the Brand First is a book full of useful concepts for salespeople, and businesses in general, as it relates to the importance of selling their brand. Among its many importaFrom the Back CoverWhy make selling harder than necessary? Lead with your brand! Featuring real-life examples from internationally recognized brands such as IBM, NCR, Black Decker, Home Depot/Expo, and DeWALT, Sell the Brand First offers priceless tips on selling your brand, its function, and itsA brand has the tremendous power to create a positive experience that will resonate with your customers. So why do you-and most other salespeople- focus on selling your product or service, but not on selling your brand? Sell the Brand First reveals a fresh, highly effective way to close the sale: by selling to your customers from brand strength. Corporate trainer and brand selling specialist Dan Stiff shares his proven Brand Staircase Method-a four-step process that shows you how to hone in on ...


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