(Read ebook) Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
✿ Gabe Zichermann, Joselin Linder ✿
#918295 in eBooks 2010-03-09 2010-03-09File Name: B003C2SOWO
36 of 36 people found the following review helpful. Good concept, poorly executedBy CustomerI am totally on board with the authors' main concept, which is why it was so frustrating to try and read this book.From start to finish it is poorly written and edited, overly verbose when it could be much clearer and to the point, and nauseatingly vague on important details. For example, it dives into frequent flyer programs without clearly saying what they are, presents grandiose visions of how Facebo.com Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use theHarness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards ndash; these innovators are dra... [PDF.zb96] Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests Rating: 4.87 (571 Votes)
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You easily download any file type for your device.Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests | Gabe Zichermann, Joselin Linder. Which are the reasons I like to read books. Great story by a great author.
