(Library ebook) Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
• Frederick Allen •
#135743 in eBooks 2015-10-27 2015-10-27File Name: B01543FEE4
0 of 0 people found the following review helpful. An Interesting TaleBy Grumpy GeezerThe story of Coca Cola is truly an amazing tale, and truly and American experience. The author allows us all of the inside information regarding it's beginnings including an real understanding of the times and culture. The story is full of diverse human personalities with all of their strengths and failings. The weakness of the book comes in the middle when the minutia bogs it down. Sometimes less is more aFrom Publishers WeeklyThe Coca-Cola Company's secretive top executive, Robert Woodruff, threw his support behind presidential candidate Lyndon Johnson, then spurned the loser, Richard Nixon, when he applied for a job at Coca-Cola. Nixon later became senior partner in Pepsi-Cola's outside law firm,A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psycherdquo; (Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allenrsquo;s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then s... [PDF.mc06] Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 3.60 (715 Votes)
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You can specify the type of files you want, for your gadget.Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World | Frederick Allen.Not only was the story interesting, engaging and relatable, it also teaches lessons.
