[Download] The History of Marketing Science: 3 (World Scientific-Now Publishers Series in Business)
♥ Russell S Winer, Scott A Neslin ♥
#142457 in eBooks 2014-06-27 2014-06-27File Name: B00LZNILVQ
From the Inside FlapThe field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review ofThe field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly rea... [PDF.si56] The History of Marketing Science: 3 (World Scientific-Now Publishers Series in Business) Rating: 4.68 (634 Votes)
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