(Mobile book) Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions






#857947 in eBooks 2014-05-16 2014-05-16File Name: B00KEO3F5O

4 of 6 people found the following review helpful. Another rather weak book on corporate strategyBy JackalCONTENTThe book is about corporate strategy, as opposed to business-unit strategy. This is kind of a much shorter, second edition of the authors' Corporate-Level Strategy: Creating Value in the Multibusiness Company from 1994. It is a book done by consultants masquerading as academics. They have a lot of examples of real companies, but I am not impressed by the result. The key problem associThe strength of this important book is in its unmistakable authority. (Developing Leaders, August 2014)From the Back CoverAll multi-business companies need a corporate-level strategy to provide a clear vision for managing current business and new investments. Strategy for the Corporate Level addreA revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. ...


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You can specify the type of files you want, for your device.Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions   |  Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead. I was recommended this book by a dear friend of mine.

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