#1243500 in eBooks 2013-10-09 2013-10-09File Name: B00F8FA2DW
3 of 3 people found the following review helpful. Excellent history of Coca ColaBy Bruce EastThis is a super history of Coca Cola. It goes into depth regarding the changeover from the original formula to New Coke...and then back to Classic Coke. Lots of good insight into the thinking, or lack therof, of the executives in the Atlanta Coca Cola offices. Many Coca Cola books only deal from the perspective of the Coke officials. This book also deals with what was happening at Pepsi and how theFrom Publishers WeeklyAtlanta business journalist Oliver here tackles a terrific story and tells it splendidly. In the 1970s, Coca-Cola,the secret-formula soft drink dating back to the 1890swas a worldwide bestseller leading the field two to one, its flavor and signature known everywhere. The GeorgThomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making. [PDF.ii67] The Real Coke, the Real Story Rating: 3.81 (718 Votes)
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You easily download any file type for your device.The Real Coke, the Real Story | Thomas Oliver. Which are the reasons I like to read books. Great story by a great author.
