(Free and download) Branding Across Borders: A Guide to Global Brand Marketing
·•●- James R. Gregory, Jack G. Weichmann ·•●-
#3441890 in eBooks 2001-11-30 2001-11-30File Name: B00F0LQ65C
5 of 7 people found the following review helpful. Corporate branding consultant promotes his viewBy A CustomerBefore buying this book it may help you to know that the writer is CEO of CoreBrand - Corporate Branding LLC, a smaller version of Roper Starch Worldwide, or Interbrand. As such it treads a thin line between general usefulness to the marketing manager and promotional material for CoreBrands own proprietary models such as their "brand power" ranking system. Although the book does not givFrom the Back CoverTechniques for providing brand meaning to every global consumer-and building brand value in every global marketBranding Across Borders demonstrates how companies can extend and manage their brand and its value in dramatically different markets and cultures around the world. CaseWritten by one of today's leading authorities on global branding Establishing and managing a global brandshy;shy;is made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace. Brandin... [PDF.gk15] Branding Across Borders: A Guide to Global Brand Marketing Rating: 4.60 (550 Votes)
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You easily download any file type for your device.Branding Across Borders: A Guide to Global Brand Marketing | James R. Gregory, Jack G. Weichmann. I really enjoyed this book and have already told so many people about it!
