(Read download) The Handbook of Communication and Corporate Reputation (Handbooks in Communication and Media)






#1548712 in eBooks 2015-04-10 2015-04-10File Name: B00C2BPH9E

ldquo;Craig Carroll has edited and written the definitive source on corporate reputation. The book is, in my opinion, a must-read for students and executives with an interest in corporate reputation and communication management. It uniquely covers the whole gamut of disciplinary and theoretical peWith the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwellrsquo;s series of handbooks on communication and media reflects the growing visibility of large businessesrsquo; ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art co...


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