(Download) Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
·•●- Margot Bloomstein ·•●-
#404279 in eBooks 2012-01-25 2012-01-25File Name: B0071WJGDW
1 of 1 people found the following review helpful. Great for anyone who struggles with ndash; or is responsible for ndash; creating content.By BB_MKEIf you need to create or explain content strategy, this is THE source. It's informative, well-written and actually got me excited about creating content a proper content strategy. As a UX consultant, I've seen so many different, unsuccessful approaches by team members of different disciplines to create brand/digital/you-name-it strategies ndash; non"This book is filled with easy-to-use models and examples from many different resources. The chapters are cohesive and easy to understandhellip;Content Strategy at Work is useful as a supplement for anyone who is knowledgeable or has a personal interest in content strategy."--Technical CommunicatiContent is kinghellip; and the new kingmakerhellip; and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether yoursquo;re slogging through theory or buzzwords, therersquo;s no denying content strategy is coming of age. But whatrsquo;s in it for you? And if yoursquo;re not a content strategist, why should you care? Because even if content strategy isnrsquo;t your job, contentrsquo;s probably your problemmdash;and probably more than you think. You or your ... [PDF.is23] Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project Rating: 4.60 (651 Votes)
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You can specify the type of files you want, for your gadget.Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project | Margot Bloomstein. A good, fresh read, highly recommended.
