(Free read ebook) Branded Customer Service: The New Competitive Edge






#1794009 in eBooks 2006-09-14 2006-08-10File Name: B005LY2JLS

0 of 0 people found the following review helpful. Five StarsBy LilliamThe book is great, easy to understand and good ideas suggested to implement.0 of 0 people found the following review helpful. Four StarsBy anabolcasgood1 of 1 people found the following review helpful. Are You On Brand or Off Brand?By Kristin J. ArnoldJust a few days ago I was at an elegant spa that oozed luxury and aromatherapy. After being offered a cup of steaming herbal tea, imagine my surprise when presented with a shoddFrom Publishers WeeklyAccording to this turgid primer, service with a smile is no longer enough. With todayrsquo;s glut of interchangeable commodities and cynical consumers, every aspect of customer service must reinforce the brand image promulgated by the marketing department. Thus, employees of FBranding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now.Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with b...


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