[Library ebook] Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
♛ Bernd H. Schmitt ♛
#1123273 in eBooks 2003-02-17 2003-02-17File Name: B004CRTAIU
3 of 3 people found the following review helpful. Basic intro to customer experience, a bit datedBy AnnonymousI bought this book along with several others in order for a project at work around redesigning the customer experience. This book is already a bit "old" (5 years) in that it doesn't address the huge world of the internet and pervasive connectivity.I found it basic and skimmed over much of it. I would have appreciated more "worksheets" and templates like some other titles (like "managi"...demonstrates the power of collecting truly relevant customer information..." (Managing Information, January/February 2004) "...demonstrates the power of collecting truly relevant customer information..." (Managing Information, January/February 2004)From the Inside FlapFrom retail buying to telIn Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communi... [PDF.tw86] Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers Rating: 4.67 (449 Votes)
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You can specify the type of files you want, for your gadget.Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers | Bernd H. Schmitt. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
