(Mobile pdf) Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series)
♛ Barry Callen ♛
#1215836 in eBooks 2007-11-26 2007-11-26File Name: B001E5AI2KPDF # 1
2 of 2 people found the following review helpful. The "Strunk and White" of Promotional CopyBy Dan AdamsFor nearly 80 years, serious writers have kept a well-worn edition of Strunk and White's "Elements of Style" within easy grasp. If you write copy for sales and marketing, you need to put this masterpiece by Barry Callen on the same shelf. Mr. Callen seems to share Professor Strunk's passion for getting to the point without a wasted word. Seldom have I seen a book with such a high useful-conteAbout the AuthorBarry Callen is a marketing and advertising consultant, lecturer, and teacher with more than 30 years experience in all forms of media, from TV to direct mail to the Internet.The Right Phrase for Every Situationhellip;Every Time Whether you're trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That's why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to ... [PDF.vw92] Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series) Rating: 3.95 (449 Votes)
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You easily download any file type for your gadget.Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series) | Barry Callen. Just read it with an open mind because none of us really know.
