(Mobile ebook) The Power of One: Gaining Business Value from Personalization Technologies
♥ Nirmal Pal Arvind Rangaswamy ♥
#1869223 in eBooks 2006-07-06 2006-07-06File Name: B000PY4DUE
6 of 6 people found the following review helpful. Best book so far on personalizationBy Peter LeerskovHaving May 2004 finalised my Graduate Diploma in E-business with a thesis on Online Personalization, I'm happy to say that this book was one of my key sources.There are very few well-founded books on personalization. This one includes a number of interesting articles on very different angles on personalization (business, technical, privacy, etc.). The first part of the book is on the more stratAbout the AuthorNirmal Pal (University Park, PA) is the executive director of the eBusiness Research Center at Pennsylvania State University and former Director, IBM Global Services Consulting Group. He is the co-editor of the award-winning Pushing the Digital Frontier (AMACOM: 0-8144-0644-0) ArvinCorporate giants and world-renowned academic institutions combined work on value delivery through personalized products and services, addressing every component of "customerization." [PDF.ev89] The Power of One: Gaining Business Value from Personalization Technologies Rating: 3.71 (439 Votes)
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You easily download any file type for your device.The Power of One: Gaining Business Value from Personalization Technologies | Nirmal Pal Arvind Rangaswamy. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
