#2164040 in eBooks 2003-03-13 2003-03-13File Name: B000P2A3P0
8 of 8 people found the following review helpful. The Database Marketing Case BookBy E. SanderI have been an admirer of Arthur Hughes' writing for many years. His books The Complete Database Marketer and the splendid Strategic Database Marketing are among the best in the genre. Especially the latter has helped me a lot in my own projects as a database marketing specialist.Now Arthur returns with a new book, another fine read. There are some things to be mentioned though.Ed Sander, Failsafe DataFrom the Back CoverHow Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty ProgramsDatabase marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. "The Customer Loyalty Solution "How Today's Marketing Leaders Have Bypassed the "Experts" to Craft Effective, Inexpensive Customer Loyalty Programs Database marketing is today's most powerful tool for designing cost-effective, resource-efficient marketing and operations programs. The Customer Loyalty Solution cuts through theory and guesswork to examine how leading marketers from Land's End to IBM are using today's new breed of database marketing tools to compute lifetime value, cut costs in every area, and make databases eas... [PDF.ze48] The Customer Loyalty Solution Rating: 3.97 (605 Votes)
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You easily download any file type for your gadget.The Customer Loyalty Solution | Arthur Middleton Hughes. Which are the reasons I like to read books. Great story by a great author.
