[Free read ebook] The Profitability Test: Does Your Strategy Make Sense? (MIT Press)






#1137591 in eBooks 2016-08-16 2016-08-16File Name: B01KL49Z8W

1 of 1 people found the following review helpful. Good ideas aren't enough....By WTF?A very practical and readable book for those of us who are running a business and have expertise in our field but aren't necessarily "business types" -- i.e. we didn't go to business school, etc. As someone who preaches the importance of the relationship between the business and the customer, I support Stuart's premise that value is created only when the two work together.Good ideas aren't the same as a strategA fine survey of the real economics of business strategy. It explains what others have failed to explain -- why different firms facing the same five forces perform differently. (John Kay, Professor, Oxford University; author of Other People's Money and Foundations of Corporate Success)The most comThis book teaches readers to understand profitability in a systematic way, equipping them to provide logically coherent answers to questions about whether a new venture will be profitable, if changes in business strategy will generate an increase in profits, or if "staying the course" will result in continued profitability. Unlike books by business gurus that offer one-size-fits-all advice, this book starts from the premise that you, the reader, are in the best position to make difficult judgme...


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You can specify the type of files you want, for your gadget.The Profitability Test: Does Your Strategy Make Sense? (MIT Press)   |  Harborne W. Stuart. I really enjoyed this book and have already told so many people about it!

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