[DOWNLOAD] It's Not About Size: Bigger Brands for Smaller Businesses






#4350913 in eBooks 2012-02-29 2012-02-29File Name: B006X0M1C6

0 of 0 people found the following review helpful. A little book, it also had little useful informationBy Jon A. WhaleyC-.I cannot recommend this book. If you are a student with little knowledge of some basic business concepts, and you get this for $1, then maybe but there are far better books to read.I usually love anything with the "Virgin" brand attached to it, but this seemed a mish-mash, rushed, stew that should have been a book but is undercooked.Don't bother.'Worth a dozen of the more pretentious conceptual books on branding currently on the market - the year's bargain buy.' -- Director, October 1, 2001VERDICT: Worth a dozen of the more pretentious conceptual books on branding ... the year's bargain buy. -- The DirectorFrom the PublisherAs one of BriAs one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-s...


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