(Read and download) Positioning: The Battle for Your Mind
☆ Al Ries, Jack Trout ☆
#34419 in eBooks 2001-01-03 2001-01-03File Name: B006B7LQ90
0 of 0 people found the following review helpful. Very little explanation on positioningBy CustomerI was expecting more information on the concept of positioning, positioning strategies/methods etc. Instead, the book presented several mini case studies if you will, it was very anecdotal. The author is very opinionated and he was not afraid to express them in this text, his tone was very arrogant and judgmental in some cases. If you want to read something to pass the time and you have a few bucThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collecti... [PDF.mc44] Positioning: The Battle for Your Mind Rating: 3.79 (546 Votes)
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You can specify the type of files you want, for your device.Positioning: The Battle for Your Mind | Al Ries, Jack Trout. Just read it with an open mind because none of us really know.
